SEO tips & guides
Practical advice for improving your site's search visibility, technical health and performance.
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How ChatGPT Browses the Web: What OAI-SearchBot and ChatGPT-User Do
ChatGPT uses two different bots to access the web — ChatGPT-User for browsing and OAI-SearchBot for search. Here's what each one does and how to manage them.
AI SEOTechnical SEOGEO -
Schema Markup for Small Businesses: LocalBusiness, FAQ, and Product
Small businesses can earn rich snippets in search results with schema markup. Learn how to add LocalBusiness, FAQ, and Product structured data.
Technical SEOSEOGetting Started -
seoutils.dev vs Screaming Frog: Cloud Audit vs Desktop Crawler
Screaming Frog is a powerful desktop crawler for technical SEO. seoutils.dev offers instant cloud-based audits. Here's when to use each.
ToolsComparisonTechnical SEO -
Thin Content Penalty: How to Detect and Fix Low-Value Pages
Thin content pages with little substance hurt your entire site's rankings. Learn how to find them, fix them, or remove them.
ContentSEOE-E-A-T -
How to Write Content That AI Search Engines Want to Cite
AI search engines cite specific types of content more than others. Here's a practical writing framework for creating content that gets referenced in AI answers.
AI SEOContentGEO -
Content-to-Code Ratio: Why Template Bloat Is Killing Your Rankings
A low content-to-code ratio means search engines are wading through HTML to find your actual content. Learn what a good ratio is and how to improve it.
Technical SEOPerformanceSEO -
The AI SEO Audit Checklist: 8 Checks to Prepare Your Site for AI Search
Is your site ready for AI search engines? Use this 8-point checklist to audit your AI crawler access, content citability, and llms.txt configuration.
AI SEOGEOGetting Started -
Internal Linking Strategy: How Many Internal Links Per Page?
Internal links distribute page authority and help search engines discover content. Learn how many to use, where to place them, and common linking mistakes.
SEOContentOn-Page SEO -
Publication Dates and Content Freshness: What Search Engines Look For
Publication dates affect how search engines evaluate content freshness. Learn where to display dates, how to use datePublished schema, and when to update content.
E-E-A-TContentSEO -
seoutils.dev vs Ahrefs: Free SEO Audit vs Premium Suite
Ahrefs is the gold standard for backlink analysis and keyword research. seoutils.dev offers free instant audits. Here's when you need each one.
ToolsComparisonSEO -
How to Optimize Your Content for Perplexity, ChatGPT, and Claude
Each AI search engine discovers and cites content differently. Here's how to optimize specifically for Perplexity, ChatGPT, and Claude's web browsing.
AI SEOGEOContent -
Author Bylines and E-E-A-T: Why Google Cares Who Writes Your Content
Author bylines are an E-E-A-T signal Google's quality raters look for. Learn how to implement author pages, schema markup, and expertise signals.
E-E-A-TContentSEO -
The Complete Guide to Security Headers for SEO and Trust
Security headers like HSTS, CSP, and X-Frame-Options protect your site and signal trustworthiness. Learn which headers matter and how to set them up.
Technical SEOSecuritySEO -
Mobile-First SEO: How to Test If Your Site Is Truly Mobile-Friendly
Over 60% of searches happen on mobile. Learn how to test your site's mobile experience and fix common issues that hurt mobile rankings.
PerformanceSEOTechnical SEO -
How AI Search Engines Decide Which Sources to Cite
When ChatGPT, Perplexity, or Claude cites a source, it's not random. Here's what determines which websites get referenced in AI-generated answers.
AI SEOGEOContent -
seoutils.dev vs SEMRush: Do You Really Need a $130/Month SEO Tool?
SEMRush costs $130+/month. seoutils.dev is free. Here's an honest comparison of what each tool does, what you actually need, and when free is enough.
ToolsComparisonSEO -
10 SEO Mistakes Small Business Websites Make (And How to Fix Them)
Most small business websites make the same SEO mistakes. Here are the 10 most common issues and step-by-step fixes you can apply today.
SEOGetting StartedContent -
How to Add Structured Data to Any Website (JSON-LD Guide)
Structured data helps search engines understand your content and can earn rich snippets. Learn how to implement JSON-LD for articles, products, FAQs, and more.
Technical SEOSEOGetting Started -
Core Web Vitals in 2026: What Changed and What Still Matters
Google's Core Web Vitals have evolved. Here's the current state of LCP, CLS, and INP — what changed, what the thresholds are, and how to improve each metric.
PerformanceTechnical SEOSEO -
What Is Generative Engine Optimization (GEO) and Why It Matters
GEO is the practice of optimizing content for AI search engines like ChatGPT, Perplexity, and Claude. Learn what it means and how to start.
AI SEOGEOContent -
Free SEO Audit Tools Compared: seoutils.dev vs Google Search Console
seoutils.dev and Google Search Console are both free — but they do different things. Here's when to use each one and how they complement each other.
ToolsSEOComparison -
Why Your Website Needs Trust Pages: About, Contact, and Privacy
Trust pages like About, Contact, and Privacy Policy are E-E-A-T signals that affect how Google evaluates your site. Learn what to include on each one.
E-E-A-TSEOContent -
How to Create an Effective robots.txt File (With Examples)
robots.txt controls which pages search engines can crawl. Learn the syntax, see examples for common setups, and avoid mistakes that block your own pages.
Technical SEOSEOGetting Started -
The Beginner's Guide to Open Graph Tags and Twitter Cards
Control how your pages look when shared on social media. Learn which Open Graph and Twitter Card tags to set and see examples for every platform.
Social SEOSEOGetting Started -
Canonical URLs Explained: How to Prevent Duplicate Content Issues
Canonical tags tell search engines which version of a page is the 'real' one. Learn how to use them correctly to avoid duplicate content penalties.
Technical SEOSEOOn-Page SEO -
What Is Content Citability and How to Optimize for AI Search
AI search engines cite structured, fact-dense content. Learn how to format your content so ChatGPT, Perplexity, and Claude are more likely to reference it.
AI SEOContentGEO -
XML Sitemap Best Practices: What to Include, What to Exclude
A well-configured XML sitemap helps search engines find and crawl your important pages. Learn what to include, what to leave out, and common pitfalls.
Technical SEOSEOGetting Started -
How to Manage AI Crawlers in Your robots.txt (GPTBot, ClaudeBot, PerplexityBot)
AI crawlers are visiting your site right now. Learn which bots to allow, which to block, and how to configure robots.txt for AI search visibility.
AI SEOTechnical SEOGEO -
Image Alt Text: The Complete Guide for SEO and Accessibility
Alt text helps search engines understand your images and makes your site accessible. Learn how to write effective alt text with examples for every scenario.
SEOContentAccessibility -
How to Check If Your SSL Certificate Is Hurting Your SEO
HTTPS is a Google ranking signal, but a misconfigured SSL certificate can do more harm than good. Learn how to audit your SSL setup for SEO.
Technical SEOSecuritySEO -
Heading Structure Best Practices: H1 Through H6 Explained
Learn how to use H1 through H6 heading tags correctly for SEO. Covers heading hierarchy, common mistakes, and how headings affect search rankings.
SEOContentOn-Page SEO -
What Is llms.txt and Why Your Website Needs One
llms.txt is a new standard that tells AI models what your site is about. Learn what it does, how to create one, and why it matters for AI search visibility.
AI SEOTechnical SEOGEO -
How to Write the Perfect Meta Title and Description for SEO
Learn how to craft meta titles (30–60 characters) and meta descriptions (120–160 characters) that rank higher and earn more clicks from search results.
SEOContentOn-Page SEO -
The Complete Free SEO Audit Checklist for 2026
A step-by-step SEO audit checklist covering meta tags, headings, technical SEO, performance, and social tags. Use this guide alongside our free audit tool.
SEOAuditGetting Started